Muslim-Friendly 101: A Course on Providing Professional Muslim-Friendly Services Through a Perspective That Connects Thai Culture and Lifestyle

Learn how to professionally cater to Muslim customers while aligning with Islamic principles—achievable within just one month.

• ✅ Designed for Businesses
• ✅ Guidance from the Ground Up
• ✅ Combining Knowledge, Marketing, and Muslim-Friendly Certification
• ✅ Trial Session in Session 1 or Full Commitment in Session 2
• ✅ Complete Both Sessions and Be Ready to Serve Muslim Customers Within a Month
• ✅ Training Conducted in Thai

“It’s not just about being Muslim-Friendly, but about being Muslim-Friendly in a way that is deeply connected to Thai lifestyle, culture, and society—fostering harmonious coexistence with all religions.

This training and certification program is designed to equip businesses that genuinely aim to serve Muslim customers with the right knowledge while enabling them to adapt systematically. The transition should not lead to cultural conflicts within the organization, disrupt existing missions, or require unnecessary structural changes. Instead, it should be implemented with minimal adjustments, using well-developed key performance indicators and a step-by-step Cultural Sensitivity Training approach that emphasizes mutual respect.”

Yaoharee Lahtee, Muslim-Friendly & International Nikah Expert, Araya Nikah

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Thai Harmony Muslim-Friendly

Araya Nikah Planner & Consult Co., Ltd., a social enterprise closely working with private businesses, government agencies, and religious sectors, has developed the Muslim-Friendly Thailand program. This initiative aims to foster a multicultural-friendly service environment for businesses targeting the growing Muslim consumer market in Thailand.

This framework establishes a Business-Cultural Sandbox, allowing businesses to experiment with entering the Muslim market while assessing their readiness using only essential resources. Additionally, it helps businesses explore pathways to full Halal certification through government or religious institutions should they wish to transition their entire operation to Halal 100%. This approach minimizes risks arising from trial-and-error methods that could negatively impact business management.

This course includes:

• Session A: Foundational Training and Consultation for Businesses (In-house Basic Training)
• Session B: In-depth Training, Market Promotion, and Certification (In-house Deep Training, Branding & Marketing, Private Certification)

Session A: Basic Training

Ideal for:

Executives, business owners, sales & marketing teams, food & beverage departments, kitchen staff, spa & recreation teams, front office, housekeeping, security, and other departments that serve Muslim customers directly or indirectly.

Course Content:

• Overview and opportunities in Thailand’s Muslim market
• How to begin engaging with the Muslim market?
• Common mistakes and reasons businesses fail in this market
• Basic standards for Muslim-friendly service
• Step-by-step organizational development linked to Muslim-friendly service standards
• Key success factors for entering the Muslim market
• Introduction to Islam and its diversity
• Fundamental Islamic principles
• Essential terminology for Muslim-friendly service providers
• Hospitality goals and Muslim customers’ expectations
• Understanding cultural basics:
  • Dress code
  • Greeting etiquette
  • Food and beverages
  • Holidays, daily lifestyle, and other considerations

Practical Training Details:

• Basic F&B Guidance: Practical recommendations for preparing Muslim-friendly snacks and meals, specifically arranged for Muslim trainers.
• Basic Accommodation Guidance: Practical recommendations for setting up Muslim-friendly accommodations, ensuring a suitable stay for Muslim trainers.

Additional Benefits for the Venue:

• Training Certificate: Certification of participation in the fundamental Muslim-friendly service training for the organization.
• Executive Summary Report: A concise report for management outlining recommendations on the feasibility of developing a Muslim-friendly market for the business.
• Promotional Article: A featured article about the venue’s Muslim-friendly learning experience on Araya’s marketing channels to enhance visibility within the Muslim market.

Session A Pricing:

For inquiries, please contact arayawedding@gmail.com.

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Session B: Deep MFT

This session dives deeper into each department’s role and integrates training, marketing strategies, and certification. It is designed to prepare businesses to independently serve Muslim customers within one month.

• In-house Deep Training
• Branding and Marketing in Muslim-Friendly Services
• Private Muslim-Friendly Certification

Inhouse Deep Training

This session provides in-depth knowledge tailored to each department, aligning with Araya’s Muslim-Friendly service indicators. The training covers essential management aspects, including:

• Hotel & Accommodation Management: Understanding Muslim-friendly room arrangements and amenities.
• Islamic Wedding Banquet Planning: Organizing and executing Islamic wedding receptions (Nikah) in compliance with Islamic principles.
• Marketing & Sales Strategies: Targeting and attracting Muslim customers effectively.
• Islamic Wedding Packages & Halal Menu Design: Creating customized Islamic wedding packages and halal-friendly menus.
• Legal Coordination & Compliance: Managing and coordinating legal matters related to Nikah ceremonies.
• Comprehensive Islamic Wedding Planning: Step-by-step guidance for full-scale Islamic wedding organization.
• Key Performance Indicators for Muslim-Friendly Services: Developing effective benchmarks for management.
• Halal & Haram Compliance in Kitchen Operations: Understanding necessary halal kitchen standards.

Customization Based on Business Model:

The training adapts to your specific business model, covering different service structures, such as:
✔ Muslim-friendly accommodation only
✔ Accommodation & dining services
✔ Banquet & event services

This tailored approach ensures seamless integration of Muslim-friendly services while maintaining operational efficiency.

Branding & Marketing

This segment provides strategic marketing consultation to enhance trust within the Muslim community and effectively position your business in the Muslim-friendly market. Key aspects include:

• Community engagement: Connecting with local Muslim communities, associations, and relevant groups to strengthen market presence.
• Event-based trust building: Marketing strategies for Muslim-friendly events that build credibility and attract the right audience.
• Market expansion without business disruption: Developing a marketing plan that integrates Muslim-friendly services without affecting existing customer segments.
• Strategic partnerships: Establishing partnerships with Muslim-friendly businesses, suppliers, and local imams for food services or other necessary areas.
• Comprehensive marketing consultation: Guidance on branding, positioning, and communication to enhance visibility.
• Online marketing and promotion: Featuring your business on Araya’s website and marketing channels, as well as other platforms beneficial to your business.

This approach ensures sustainable growth in the Muslim-friendly market while maintaining a balanced brand identity.

Private Certification

This segment focuses on issuing Muslim-Friendly Certifications based on Araya Nikah Thailand’s evaluation framework, ensuring businesses meet key Muslim-friendly service indicators.

Certification Categories:

✅ Muslim-Friendly Accommodation Certification – Verifies that hotel rooms and facilities meet Muslim-friendly standards.
✅ Muslim-Friendly Restaurant Certification – Ensures compliance with halal food preparation and service requirements.
✅ Muslim-Friendly Banquet & Event Certification – Confirms that event spaces and staff operations align with Muslim-friendly service expectations.

Certification Process:

• Customized Assessment: Indicators are tailored to match your business structure and services.
• Preliminary Training: A foundation course for staff and management on essential Muslim-friendly service requirements.
• Evaluation & Testing: Staff members undergo certification exams to validate their understanding of Muslim-friendly service protocols.
• Annual Renewal: Certifications are issued on a yearly basis, ensuring ongoing compliance and improvements.

This certification enhances trust and credibility among Muslim travelers and customers, helping businesses gain a competitive edge in the Muslim-friendly market.

Session A&B Pricing:

For inquiries, please contact arayawedding@gmail.com.

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Summary

The Muslim-Friendly 101: Connecting Thai Hearts and Cultures course is an initiative by Araya Nikah, integrating training, market promotion, and certification. It allows businesses to explore opportunities in the Muslim market while maintaining their Thai cultural identity. The goal is to help businesses expand sustainably into ASEAN and Middle Eastern markets.